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Going from a supporting player to a purveyor of originality.
Tokyo Yoso-zakka Industry Association (TYIA)
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In 1944, the Tokyo Suspender, Garter and Cloth Band Manufacturing Facility Association was newly established by what had been the trade association for Western-style clothing (dress shirts, neckties, cuff buttons, suspenders, garters and decorative tape) until that time. Following World War II the Association had grown briskly in line with the pace of the reviving Japanese economy. However, the period between 1955 and 1965 would prove to be a difficult one, as the appearance of the likes of socks with rubber in their tops and pantyhose caused commercial garters and ladies' sock suspenders to gradually disappear from the market. Fortunately, around that time, ladies' belts started to be regarded as an essential fashion item, prompting the majority of the Association's members to engage in the manufacturing of ladies' belts. Consequently, in 1954, the Association changed its name to the Tokyo Yoso-Zakka Industry Association (Tokyo Western Clothing Accessories Industry Association). As of today, this Association is operated by 23 member companies. [Nature of Activities] ■ Provision of information regarding the ladies' belts and suspenders industry ■ Mutual contact and negotiations between associated sectors ■ Negotiations with related government agencies